Perhaps forgetting that his company, McDonald’s, has been a sponsor of the Olympic Games for over 35 years, Croc hammered his point home in all caps, calling his own company a “FAST FOOD TYCOON” and saying that he can’t believe they’re being allowed to be a “SPONSOR OF WORLD-CLASS ATHLETIC EVENT [sic].”
The comment was posted in response to a spot by DDB Chicago that compares the tradition of Olympians biting their medals to regular people biting Chicken McNuggets.
You may remember Croc from being dead for the last 30 years.
It’s a brutal Tuesday for one unlucky ad school student as he just totally got told.
After posting a parody of the Bob Dylan Chrysler ad which was picked up by AgencySpy, the ad school student, perhaps expecting accolades or maybe even just a few laughs, instead just got straight up told.
The teller, Nigel, pointed out that the student had not yet “earned the right” to parody the work of “people actually working in the business.”
“Nigel said that about commercial parodies? Well, shit. I guess we’ll stop,” said SNL creator Lorne Michaels . “That sucks. People love our commercial parodies, but I don’t think our staff writers have earned that right yet”
“I think one of them worked at Ogilvy once,” he added. “Let me check with Seth.”
We’re shaking off our our Super Bowl food comas to report on this late-breaking Monday gem: A commenter has now spent more time thinking and writing about a spot than the creatives who made it did.
The spot in question, a PSA featuring kids getting blown up on a beach for skipping school, was, according to co-creators Henry Inglis and Aaron McCann, “about contradicting standard advertisements” and “… a bit of a f*ck you to advertising in general.” But that didn’t stop Disqus user “shunga munga” from spending upwards of 4 minutes dissecting the spot in the AgencySpy comments section, a solid 2 minutes longer than the creators of the spot actually spent thinking about it themselves.
“I was just like ‘Hey, wait a second. Where did those land mines come from?,” shunga munga said. “Then I started thinking about clams and sharks and figured I’d write a sentence about that, too.”
“Then I hit submit,” he added. “It was pretty cool.”
Inglis and McCann were unavailable for comment as they are busy working on their next PSA where a group of middle aged office employees don’t do their timesheets and are subsequently torn apart by wild dogs.
Not exactly the news we wanted to hear with the big game just days away, but the Super Bowl has been cancelled after AgencySpy commenter “Fonzie” said it has “jumped the shark.”
The comment came after watching the Kia Super Bowl spot “The Truth” by LA agency David & Goliath. The spot features Laurence Fishburne reprising his role as Morpheus from the 1999 science fiction action film The Matrix.
“Fonzie’s right,” said Chris Connelly, Managing Partner at Horizon Media. “After watching that spot, we all agree that there is absolutely no point in advertising during the most viewed television event of the year. Not that it really matters since they cancelled the fucking thing. Good riddance.”
“I mean, The Matrix? Seriously, what the fuck?” he added.
“Football is supposed to be cool,” said NFL spokesperson Brian McCarthy. “If people like ‘Fonzie’ don’t like the commercials, then fuck it. We’re shutting the fucking thing down.”
Over 111 million people were expected to watch the game.
We received an anonymous tip yesterday but held off on posting until we could confirm it. Y’know, because we’re responsible journalists and take these matters very seriously. Well it’s looking like the rumors are true, folks.
“Tits.” That’s it. Just “Tits.”
No word yet on whose tits we’re talking about, what about them there is to say, or what this could potentially mean for the industry, but here it is:
Well, how’s this for a Friday morning stir? In one of his in-depth and unprompted advertising critiques, commenter CD Villneuve shocked the AgencySpy comment section yesterday, when he blew the lid off of some potential misdoings at the world’s largest confectionery company.
The brazen comment sparked a knee-jerk reaction on Wall Street, where the nougat-filled candy bar’s stock continues to plummet. Things also took a turn for the worse in the original comment thread, leading CD Villneuve to criticize the sex life of a commenter he doesn’t actually know IRL.
UPDATE: Immediately after breaking the Mars case wide open, CD Villneuve changed his username to P.I. Villneuve, which we at CommentSpy believe is well deserved. Good detective work, sir.