Not exactly the news we wanted to hear with the big game just days away, but the Super Bowl has been cancelled after AgencySpy commenter “Fonzie” said it has “jumped the shark.”

The comment came after watching the Kia Super Bowl spot “The Truth” by LA agency David & Goliath. The spot features Laurence Fishburne reprising his role as Morpheus from the 1999 science fiction action film The Matrix.

“Fonzie’s right,” said Chris Connelly, Managing Partner at Horizon Media. “After watching that spot, we all agree that there is absolutely no point in advertising during the most viewed television event of the year. Not that it really matters since they cancelled the fucking thing. Good riddance.”

“I mean, The Matrix? Seriously, what the fuck?” he added.

“Football is supposed to be cool,” said NFL spokesperson Brian McCarthy. “If people like ‘Fonzie’ don’t like the commercials, then fuck it. We’re shutting the fucking thing down.”

Over 111 million people were expected to watch the game.